By using our site, you consent to our online Privacy Policy. Your consent is provided when you register as a user. We reserve the right, in our sole discretion, to modify, alter or update our Privacy Policy at any time. Such modifications, alterations, and updates shall be effective immediately upon posting. Your continued use of this website following the posting of a modified, altered, or updated Privacy Policy will mean you accept those modifications, alterations or updates.

This Privacy Policy was last updated August 2018.

The protection of your personal data is of particular concern to us at Balancd. Therefore, we comply with the legal requirements when we collect and process your personal data. Below you will find extensive information about the purpose of collecting data.

Purpose of Data

When you access our website or Apps, some information, such as IP address, is transferred. You are also providing information about you fitness level, time of visit to the App or classes, email address, age, sex, location so that we can cater the program to best suit your needs.  

We use this information to determine how effective our offerings are and to improve their performance or content so it can be more suited to you.

Customized Training

When using the Balancd app, we will continuously send you customized training untis based on your personal information, feedback from previous training units as well as the frequency of training units. Here we use a algorithm to analyze, among other things, your workout performance (type of exercise, feedback) and compare this with the workout performance of other users, in order to offer you customized training units.


Using our login system, you can create a Balancd account for yourself that you can use to log in to all of the Balancd services.  We will request the some personal data when registering. In addition, you must take note of our Terms and Conditions.

We offer you the opportunity to create your Balancd account using your Facebook or Google account, or to link your Balancd account to your Facebook or Google account. You can register or login to Balancd using your Facebook or Google account if you simply use Facebook or Google instead of the other options while registering your Balancd account. You will then be forwarded to Facebook or Google and receive an explanation of which of your data we need from Facebook or Google, namely your public profile information such as first and last name, gender, and the email address you are using there. This information is required for identification purposes in order to create a secure Balancd account for you. When you log in using your Facebook account, this allows us to show you which of your friends are already with Balancd. Your Facebook or Google account and your Balancd account will be permanently linked using your email address. We store your email information and will send you information using this address as needed. We can also tell that you have logged in using Facebook or Google. As soon as you log in to Facebook or Google, you can log into Balancd.

You can learn how Facebook handles privacy settings using Facebook's privacy policy and terms of use. These also include the applicable conditions for the previously specified option of logging in and registering to Balancd. You can learn how Google handles privacy settings using Google's privacy policy and terms of use; these also include the applicable conditions for the previously specified option of logging in and registering to Balancd.

Collection of personal data

We only collect personal data if you provide it to us, for example when you contact us, in particular by registering a Balancd account, placing an order, requesting information or publishing personal data in our Balancd Apps in your profile or in the feed.

We use the personal data you provide only to the extent that your data is necessary for rendering or processing our services. We store your data for as long as is necessary to achieve the intended purpose or until you delete your account or for as long as legal retention periods require data to be stored. Your data is subsequently deleted in accordance with legal requirements or processing is restricted.


The Apps may use “cookies” and other technologies such as pixel tags, clear GIFs and web beacons. Balancd treats information collected by cookies and similar technologies as non-personal data.

E-mails and other electronic communications Balancd sends to you may contain code that enables Balancd to track your usage of the communication, including whether the communication was opened and/or what links were followed. Balancd may use that information to improve the Apps and/or provide customized communications to you.

Location data

Within the framework of our Balancd Apps, it is possible find others to train with. For this purpose, we need access to location data thereby determine meeting spots and form social groups.

Direct Marketing

On occasion, we may engage third parties to mail or send information to you, including items about products you may have purchased. We have a legitimate interest in processing of Personal Data for direct marketing purposes. We may contact you about a new product; you may opt-out of this. In the context of a sale, we may have sought your consent for electronic marketing, but again you may opt out of this at any time by following the instructions in the marketing communication itself or by contacting us through this website.

Social Profile

You need a Balancd account in order to use our Balancd Apps. The data collected for this purpose is to offer you a better fitness program and connect you with teacher as well as other students. To provide you with the best Balancd experience possible, our approach is partly based on publishing specific information relating to our users within the Balancd social group, i.e. even your information. We are going to introduce our program to you in more detail below. This introduction includes the following data in particular which is visible to other users:

Profile (first name, surname, location)

Progress (fit test results)

Training information (successfully completed training units, frequency of training units, notes, comments, photo)

Social Media profile (Facebook or other)

Friends (Other people who use Balancd)

You become visible in Balancd Apps with the data in your public profile

Location (This information helps other users to find you in Balancd Apps and services.

At the same time, other users can see your name and surname (if provided), and your profile photo and they can recognize you using this information if necessary. You have already agreed under our Terms and Conditions that upon beginning your Balancd journey and provided that you make no changes to your privacy settings, all Balancd users will be able to view your profile, your training data, your posts, your training spots, etc., without special consent. This is designed to make it easier to follow you and/or support you during your journey with comments and motivation. If you do not want this anymore, you can set your privacy settings to ‘private’ at any time, which only allows select users to access the information referred to above.

Balancd Apps save all your successfully completed training units as well as related information such as fit test results. Other users can see this data and can consider them as motivation, leave comments or give respect or “likes”.

Balancd Apps also provide users with the option to connect with other students both online and offline to support or encourage them in their training experiences. For this purpose, users can be searched for by the name registered in the public profile or, after linking a Balancd account to a Facebook account, via their Friends list.

Consequently, some of your information is available to other users in Balancd Apps. Our aim is that everybody is allowed to train together.

If you do not want to make it possible to link your performance to yourself, you are free to refrain from providing any personal data on your profile or training sessions and linking your account to Facebook. Moreover, you should not save any training photos or enter any notes in this case. For this reason, we have ensured that each user can change their personal information, which can be viewed by other users, and each user is free to use their own name or a fictitious name in their Balancd Apps.

Access rights

We require these access options and information to ensure the technical function of our app and to provide the services offered with the app, in particular to access your camera or your photos, to determine your running distances and your activity calories or to send you push notifications to inform you about new followers or comments. During the installation procedure or before you use the app for the first time, we request permission to access individual functions and information. We will only access these functions with your approval. You can revoke access rights manually in the settings for each operating system. You can find out how this works in the manufacturer instructions for your mobile OS. However, please note that you can only use the app to a limited extent or you cannot use it at all without the relevant approval.

Before you use the app for the first time, we will request the following permissions for the purpose described below:

Camera Taking photos for profile/feed

Photo library Selection of photos for profile/feed

Delivery of push notifications Receipt of push notifications

You can contact us by e-mail or using the contact form

Retention Period

We shall retain and store your Personal Data securely and for as long as necessary in order to fulfil our and our partners’ (where applicable) contracts with you. We shall then only retain Personal Data for as long as necessary to comply with our legal obligations under relevant law. After a transaction, your Personal Data (credit cards, financial information, etc.) will be kept on file in order to enable recurring billing depending on your subscription plan and thereafter until you Unsubscribe.

Accounts settings

Where you have opened an account with us and requested that we retain your Personal Data, it shall be retained securely using appropriate technological and organisational measures whilst that account remains open, until you opt out of such storage and you request closure of the account.

Google Analytics

We use the Google Analytics service from Google Inc. to analyze our users. Google uses cookies to track the use of the online product or service by users and the information is generally transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online products and services by users, to compile reports on the activities within these online products and services and to provide us with further services associated with the use of these online products and services and the use of the internet.

Facebook Marketing

We also use Facebook’s Software Development Kit (SDK) within our apps, in order to link various Facebook services with our apps. For example, this enables users to be able to use the Facebook SDK to share content from our apps within their Facebook timeline or to send messages to other Facebook users. We use the Facebook App Events service though the Facebook SDK to track the reach of our advertising campaigns and the use of the Facebook SDK. Facebook merely provides us with an aggregated analysis of user behavior with our app. We have no influence beyond that on the information that will be processed through App Events by Facebook. In our app settings, you can opt out of using App Events for these purposes.

Contact Data Controller

You may contact us any time if you have any questions.